Webinar materiale: Experimenting your way to higher revenue

BYTES OF IMPACT: How experimentation can impact key business metrics like revenue, conversion rate, average order value, and cart abandonment rate.

April 14 from 09.30-10.30

*Please be aware that the webinar will be held i English*

For many leaders, going from strategic revenue goals to actionable metrics is a black box. Learn how experimentation can impact key business metrics like revenue, conversion rate, average order value, and cart abandonment rate.

Why have companies like Amazon, Google and Facebook created a hypothesis-driven culture testing everything? Because the business impact is massive, when you experiment and test continuously.

If leaders truly care about revenue, they must learn the value of experimentation, see great Danish and international cases, and discover how you can set up a testing strategy to find out what works and what doesn’t with real customers in real-time.

Attend this one hour webinar and learn:

  • How experimentation can impact key business metrics like revenue, conversion rate, average order value, and cart abandonment rate.
  • Roadmap for testing: How do you get started and what to test?
  • Taking experimentation from pure tactics to strategic focus and thereby unlocking your digital potential.

Speakers

jesper_neergaard-impact
JESPER NEERGAARD, CHIEF COMMERCIAL OFFICER AT IMPACT EXTEND

Jesper has worked with CRO as experimentation as a business strategy for more than 15 years helping companies such as Imerco, Epos, Kvik, Plantorama, Skjold Burne and Fri Bikeshop.

MÅRTEN BOKEDAL, MARKETING MANAGER AT EPISERVER/OPTIMIZELY

Mårten Bokedal spend most of his time with digital leaders and their partners to coach and learn how technology help bridge the gap of new consumer expectations and emerging trends in the market. Mårten mix stories from customers with his own insights from digital optimization.

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